Learning SEO or how to optimise your website can increase the chance of people finding your business online and encourage them to take the actions you want them to take; for example, to order your services, contact you or read specific information.
To all our clients we offer training and support to help you to get results on search engines.
We offer one-day introductory SEO essentials (BASIC PACKAGE) to cover the core concepts and techniques used when optimising a website. We understand in busy life you wouldn't have time to spend the whole day. Hence we run this introductory course over the week - 1.5 hours a day. Total hours 7.5 hours. We talk over the phone talking about your website's real examples from your own business website.
BASIC COURSE AND SUPPORT WILL COVER:
Introduction to SEO
- How SEO fits into digital marketing
- What SEO is and why it is important
- How search engines work
- The difference between organic and paid-for search engine results
Understanding how people search online
- User intent
- Why it is important to understand user intent
- How to choose keywords to target, including the importance of long-tail keywords
- Strategies to come up with ideas for keywords
Optimising a website for search engines
- The importance of user experience for SEO
- Explaining hidden content such as meta and title tags
We also offer packages to follow up and help you with any questions or checking your work with suggestions. Our support and training packages are below.
THE ADVANCED COURSE WILL COVER:
E.A.T. and Link Development
- Understanding E.A.T. (Expertise, Authority and Trustworthiness)
- The importance of links for SEO (inbound, outbound and internal).
- Developing a safe and relevant link development plan
Email Marketing
- Developing a mailing list
- Email marketing etiquette and best practices
- Using lead magnets
Social Media
- Understanding the connection between marketing and social media
- Driving traffic through social media to your site
- Choosing the right social media channels
- Strategies to come up with ideas for keywords