Here are MAJOR reasons to have your own website to brand yourself as the REAL ESTATE AGENT!
Who are you branding, you or XYZ Real Estate? When you have your own website, it is a custom website about you (not a corporate template that comes down when you leave for greener pastures) and one that is designed to bring value to your clients.
- Resource
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Became a Client Resource - The first step is to create your website, where your current, and prospective, clients can go to learn more about you and the services you offer.
However, most agents make the mistake of doing only that and no more; in today's competitive marketplace, you need to go beyond displaying your services. You need to use your website, blog, and social media to become a valuable resource with pertinent, helpful information.
- Stand out
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Brand Yourself - Set yourself apart from the competition, you do not want to be just another pretty face on a standard corporate site.
By having your own site you are creating your online brand, as your website is a direct reflection of your authority, goals and services. Home buyers and sellers want to work with someone they can trust.
54% of buyers and 64% of sellers found the agent they worked with either from a personal referral or they used an agent they had worked with before.
And how do they follow up with a referral? Google search! Question. Are they looking up Holly Homeseller or the name of the REAL ESTATE company? Don’t brand the company, brand yourself.
- Be Found
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Stay Current - 96% of Australians are looking to buy their house on the internet. As real estate agents, we need to understand the power of the internet in generating the sales we need.
The internet makes it easier for potential clients to find you and your properties. Having an internet presence will allow all current and potential clients to get in touch with you and the information you have at any time and anywhere.
- Grow
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Grow Your Personal Brand - You may argue that you do not need the added expense of a website since your agency supplies you with one as part of your employment, but nothing could be further from the truth.
What happens if you leave that brokerage? Personal branding in real estate is important. You need to set yourself apart from the competition. You don't want to be lumped in with everyone else in the office on some generic corporate website, otherwise, what's the benefit of the prospect choosing you over another agent in your office using the very same corporate resources?
- Targeting
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Become the Local "Go To" Agent - Having your own website also gives you an awesome advantage when it comes to targeting specific geographic areas.
In today’s society, it’s about becoming the only resource for your clients, creating your personal brand, and staying relevant to your area of expertise. Having your own real estate website is the best way to protect all of these areas and maximize the development and growth of your business.