Design Trends

1. Brand Personality: What It Is, Why It Matters & How to Define Yours

   You can’t define a brand in absolute terms. It’s not just a logo, a color palette, or a clever tagline. What draws people is its personality. Basically, how a brand communicates with you, what its core values are and what it stands for are what the audience remembers and trusts. In this blog post, I […]

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2. How to Create a Table of Contents in InDesign: Easy Guide

   I’ve been working on a content marketing playbook and needed to turn it into a professional-looking document. Adobe InDesign felt like the obvious choice because it’s built for layouts like e-books, brochures and long-form content.  But when I tried adding a table of contents (TOC), it wasn’t as straightforward as I expected. Unlike Word or […]

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3. How to Write an Executive Summary for a Business Plan: Step-By-Step Guide

   Writing an executive summary sounds easy until you sit down to actually do it. I know because I’ve been there. Most people fall into the classic trap: they either say way too much or too little. And when it’s time for the investors or partners to review your business plan, they gloss over it because […]

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4. How to Draw a Supply and Demand Graph: A Step-by-Step Guide

   I never thought drawing a supply and demand graph would be this confusing. Concept-wise, it felt easy enough: one curve goes up, the other goes down and the action happened somewhere in between. But once I sat down to actually draw it, I realized how easy it was to get the trajectory wrong, label things […]

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5. How to Make a Project Timeline in Microsoft Excel (2025)

   Scope creep and last-minute contingencies happen more often than project teams like to admit. One minute, you are heads-down making progress; the next, the schedule is falling behind due to resource bottlenecks or shifting priorities.  A clear project timeline helps you everything on track. It provides clarity on which tasks need to be finalized at […]

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