Design Trends

1. The Visual Advantage: Why Smart Brands Win with Better Design, Not Just More Content

   You’re producing content every month, sometimes a lot of it. You’re sharing valuable, actionable insights through these content pieces. And yet, the metrics leave you wanting for more. You think your brand is adding value to your audience’s lives. Still, it doesn’t get as much attention as your competitors. It’s a reality most marketing teams […]

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2. Brand Personality: What It Is, Why It Matters & How to Define Yours

   You can’t define a brand in absolute terms. It’s not just a logo, a color palette, or a clever tagline. What draws people is its personality. Basically, how a brand communicates with you, what its core values are and what it stands for are what the audience remembers and trusts. In this blog post, I […]

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3. How to Create a Table of Contents in InDesign: Easy Guide

   I’ve been working on a content marketing playbook and needed to turn it into a professional-looking document. Adobe InDesign felt like the obvious choice because it’s built for layouts like e-books, brochures and long-form content.  But when I tried adding a table of contents (TOC), it wasn’t as straightforward as I expected. Unlike Word or […]

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4. How to Write an Executive Summary for a Business Plan: Step-By-Step Guide

   Writing an executive summary sounds easy until you sit down to actually do it. I know because I’ve been there. Most people fall into the classic trap: they either say way too much or too little. And when it’s time for the investors or partners to review your business plan, they gloss over it because […]

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5. How to Draw a Supply and Demand Graph: A Step-by-Step Guide

   I never thought drawing a supply and demand graph would be this confusing. Concept-wise, it felt easy enough: one curve goes up, the other goes down and the action happened somewhere in between. But once I sat down to actually draw it, I realized how easy it was to get the trajectory wrong, label things […]

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