SEO is an integral part of digital marketing and must be given the attention it deserves no matter what your digital marketing tactics are.
Digital marketing includes
- Online marketing,
- Web marketing, (Web marketing is the process of using the Internet to market your business. It includes the use of social media, search engines, blogging, videos, and email)
- Email marketing,
- Internet marketing,
- Content marketing
- Inbound Marketing
- SEO
- Social Media Marketing
- Analytics
- Marketing automation
- Advertising etc
Digital marketing is wide in scope whereas SEO is part of digital marketing. In digital marketing, a reporting and analytics engine can be concentrated within a crusade which allows the association to cover in real-time how a campaign is performing.
SEO is a type of digital marketing in which the visibility of a website is improved on Google by increasing its ranking. It is one of the most effective tactics of digital marketing.