Planning for custom design websites

Without proper planning, the web can be a very daunting and expensive experience. Use this checklist to help us understand your needs and expectations of the Internet.

This planning checklist allows you to save money and be better prepared when you meet with a web designer. The more you know about your small business Internet needs, the more we can help you accomplish your goals.check

Below are some questions to ask yourself before you establish a presence on the World Wide Web. These questions are intended to assist business owners when designing their sites. They also outline the must-have elements for your website so you can ensure it has the best chance of succeeding online.

Please feel free to fill out this questionnaire before you have a meeting with us. Here
You obviously don't have to answer every question. You can bypass questions that you don't understand or don't consider relevant. But the more you can tell us now, the more likely we are to create a design that fits your goals.

Website check list

  • Website Basics

     Some basic questions you need to ask yourself

    1. Is there a particular advantage in having a website or selling my product on the web?
      There should to be. If you cannot see an advantage in having a website, there is no point having one.
    2. What makes a successful website?
      Lots of fresh, valuable information and ease of use.
    3. Where do I get this ‘fresh, valuable’ information?
      We may be able to help you or offer some suggestions. A small business website should put customers first.
      Think about what customers want: service information, news about your products, pricing and product specifications, and even advice.
    4. You can put up all your news releases. Perhaps you have written a technical article for a trade publication or your profession’s scholarly journal list. It could be anything: articles, new products, new services and tips for your clients, etc.
    5. I do not have a lot of news and I would not read a scholarly article, let alone write one. How can I make my site worth visiting?
      Some companies put price specials on the web each week. You have to provide a remarkable level of service and support if you are not going to compete on price.

     

  • Website Content

    For most of your visitors, your website will be their first point of contact with your business. As a result, it is important that your website makes a good first impression. To enter content properly is not only for your visitors but also for search engines.

    There’s so many variations on what content a website could contain.  Some are determined by usability findings, some determined by Google, some based on what’s proven to boost trust and sales, and some based on what a user expects to find and where they expect to find it making it easier for them to use your site without any friction.

    Content is the reason why anybody actually visits a website.

    You need to consider though that first people needs to find you. Hence SEO and how content is entered is important.

    If your website pages are not written correctly, the search engines are likely to have difficulty understanding your website and so your website is likely to be ranked lower than it would do if it had been written correctly.

    We offer consultation to help you with writing proper content to your site as well as content entry with emphasis on proper usage of tags.

     

  • Website Maintenance

    For most of your visitors, your website will be their first point of contact with your business. As a result, it is important that your website makes a good first impression. To enter content properly is not only for your visitors but also for search engines.

    There’s so many variations on what content a website could contain.  Some are determined by usability findings, some determined by Google, some based on what’s proven to boost trust and sales, and some based on what a user expects to find and where they expect to find it making it easier for them to use your site without any friction.

    Content is the reason why anybody actually visits a website.

    You need to consider though that first people needs to find you. Hence SEO and how content is entered is important.

    If your website pages are not written correctly, the search engines are likely to have difficulty understanding your website and so your website is likely to be ranked lower than it would do if it had been written correctly.

    We offer consultation to help you with writing proper content to your site as well as content entry with emphasis on proper usage of tags.

     

  • Marketing

    Consider SEO/SEM

    1. How will customers find your website?
      Consider how you expect your customers to find you. Will the majority be known or familiar customers that find your site via your promotional efforts (ie. business cards, letterhead, mailers), or are you expecting the majority to be unknown or new customers that find you via search engines such as Yahoo! or Google? Your response to this question helps shape your online marketing strategy and SEO plans.
    2. What are some keywords and phrases you would use to describe your business?
      You need to think not only in terms of your products and services, but also in terms of your audience. The configuration of content on your website, including the use of meta tags, is vital to your placement on search engines. Put yourself in your client's computer chair and think about what you would type into a search engine to find your company.
  • Performance

    How will you judge your website performance?
    You are building your site to get people to interact with you financially or for other reasons. In the planning process, consider how you will measure the performance of your investment.

    You need to plan to use your website technologies to implement your marketing strategies.  If you plan your website and used it properly you will have a very good employee not just a website.

    1. Referrals
    2. Savings
    3. Efficiency

    To have a tool to evaluate your site performance is important. Without knowing where are you going and where you are it is impossible task. What tools you going to use to evaluate your site performance?

    We offer a variety of services to track, improve and actively promote your website performance. Contact us for details.